Index:
· Definitions
· Factors that have driven the growth of services
• Features
services · Relations with the customer in marketing
services · Benefits of the client / company customer
· Value over time
· Factors influencing customer value over time
· Calculation of value over time
* Principles of engagement strategies
* Quality of the basic service
· Market segmentation and target market
• Process for market segmentation and the identification of the target market in basic services
· Concepts and definitions of services marketing
. Summary of work
· Opinion
· Bibliography personal
· Opinion
· Bibliography personal
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