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MEGA PROJECT: SCHOOL FOR HEALTH SKILLS LIFE AND MUSIC OF THE POPULATION WARA

Introductory Notes

In recent days I held a meeting at the Institute of Biomedicine , to deal with the logistics of the problem of ethnic Warao, especially in the high infant mortality by chemical contaminants in the water pipes in his mouth in the Orinoco Delta , Edo. Delta Amacuro .

This meeting served to form the final group of both medical personnel, water experts, engineers and myself as driver to architect and experience in managing technical crude for obtaining and handling energy from wind, given the challenge imposed on us is to get health and maximum comfort with minimal resources in terms of technology engineering concerns, because they are insignificant.

has addressed issues pertaining to the collection of water for consumption as a factor leading to endemic disease, which has discussed the option of collecting systems Rainwater and treated by natural means to make it suitable for consumption, as rainfall in the area is high, another method would be by distillation, taking advantage of the high rate of evaporation and with the help of methane gas burners for Biodigestores , in addition to solving water problems served, would generate fuel gas for cooking, such as accelerators evaporator chamber water pipes.

is why the missionaries of the Consolata the Apostolic Vicariate Tucupita , Edo. Delta Amacuro , together with the Common Council of Nabasunaka , undertook the difficult task of creating an educational learning center, to minimize the major pollution problems affecting this important ethnic group in Venezuela.

was well received and expanded by the Institute of Biomedicine , who immediately contacted the agencies involved in WHO (World Health Organization), who are doomed to interest Institute counting among them UNESCO ( Organization United Nations Educational, Scientific and Cultural Organization) and French foreign private companies who are working in our country, to acquire financial resources, as well of human contribution of the Central University of Venezuela and the Universidad Simón Bolívar Through to specialists, in order to solve this major problem that affects thousands of human beings and our main water source the country.

He has served as a special guide and collaborator, Josiah Father, a missionary who works with these communities for several years and knows the issues thoroughly, to obtain data health and the creation of teaching center that will named "School of Health, Skills for Life and Music of the Warao ."

This institution also serve educational purposes, will be closely linked to other activities, health and training of the new generation of leaders of communes Warao, comprising more problems that have been penetrating their communities by the modernized world, to ensure their survival as human beings first and second as ancient ethnic group that has survived from about 17,000 years.

In the play my part as a productive role is to design a building self-sustaining, which will be complemented by various activities relative to a common purpose, such as the health of the Warao peoples living in the streams, lakes and rivers Delta, with the use of local facilities and technology, through the inventive non-industrialized and knowledge of different educational areas related to population Warao.

addition to health problems, this school will provide direction to the rescue of life skills, that has been lost by transculturation that has invaded this community, also besides rescuing his musical inclinations, meetings for narrative stories of legends and fables that give character to their indigenous inhabitants.

will be taken into account some physical, consonant with the environment, which can be summarized as follows:

Architectural Considerations (Wet Tropics)
GENERAL
We conclude that the Delta area is an area clearly humid with high temperatures in the middle and extreme typical annual rainfall forest tropical.

The use of materials in the area and in remote Indian villages to towns, agrees to the use of wood and clay, abundant materials in the area par excellence and which should predominate open spaces to facilitate cross-ventilation in the rooms to counteract the excessive moisture in that area, so the internal spaces should be in as much as possible, high and mixed enclosures that allow the passage of air and to open fully to the environment or external environment.

roofs should have steep slope to drain rain water as soon as possible, and avoid that solar rays impinge on achieving total surface areas in shadow, reducing the thermal load on the structure and therefore less heat to the inner enclosure of the building. Similarly
to use large eaves around the building to protect from rain materials displayed on its walls, and produce shadows that minimize solar impact on the walls.

should ensure the passing of air to all corners of the structure, treating the environment at different levels and flexible walls of the direction changes at certain times when required.

dry to ensure a building must be isolated from ground floor in the case to be built on solid ground and remove as much as possible in the water-bearing zones of the commonly called stilts.

As is well known in the types of buildings to house indigenous people know that their habits in their daily is outdoors and that freedom must be respected at all times and in all business carried out , which is why the constructions have to be defined for any activity, be as transparent as possible, that is always the contact with nature, do not feel embarrassed or retained between walls that separate it from its environment. This is essential to succeed in the tasks that have to develop learn or improve their quality of life.

Another aspect is the careful choice of materials is also fundamental to the psychological impact that is used and so any introduction of new materials unknown to them, must be presented tentatively combined with materials that are used visually. Jungle

Deltana offers endless building blocks that can be used in a cosmetically acceptable, such as the use of wood for the structure of enclosures and accessories, palm leaf treated and worked for partitions, separators, and setters of environments or reserved, the use of mud plastered exterior walls that need some security, as well as for the treatment of floors and other facilities that require it.

That's why a work architecturally speaking must comply with certain rules in accordance to the site will latch to ensure the success of its internal functions and generate the spaces according to the activities to be performed and the interrelationship between them to is the core of engranante within any community in its daily development of specific activities as a key figure in the development of the town as productive community. SPECIFIC


As project pilot can be repeated in other forested communities and elsewhere in our territory with small changes. The education unit should be seen as an established and labeled for easy handling, so that parts can be classified by separate pieces that make up a kit elements as parts of a puzzle, most manufacturing site , with local materials where possible and minimize the use of industrial elements that make transportation costs in its unprofitable investment, which could be assigned to other uses such as in medicine for these villages.

related basic services these, such as collecting water unfit for consumption should also specify designs and standardized established in terms of materials used.

The disposal of wastewater with the use of Biodigestores , which can provide electricity to help other activities such as obtaining methane gas, which also serve as cooking fuel, to be used for distillation of these contaminated waters of the delta in times of drought long as a palliative for times of scarcity . And the use of sewage sludge as fertilizer to some vegetables and tubers, which can be a source of consumption among its residents.

In order that this center will become the engine of a series of links that together make up the chain of progress and health of a community that has been declining for industrial progress and it is necessary to preserve both as individuals, as part of our ancestral history and ethnic mixture.

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once I set the parameters and purpose of the Center proceeded to form virtually the birth of what might be called the prototype building, whose task will to prepare future population of Warao for survival and address and improve conditions of life that currently.


is why below I present the first attempt at the Health Center; SKILLS FOR LIFE AND MUSIC , to be located in the town of Nabasanuka , Manuel Renaud Parish, Township Antonio Diaz the Edo . Delta Amacuro .

is a medium-level building, which forms a half high level and in total, arranged in such a way that ensures a climate agreement with the environment, besides providing transparency in the various activities performed therein, ensuring continuous monitoring in all areas allowing visual and physical freedom of the Indians there attending the natural habitat, thus transforming a Janoko familiarly known.

The first level or at dock, so named because this area will be used as mixed-use, since the structure can be placed both on land and in water-bearing zone or into the water and hence the name spring level, this area in addition to serving on arrival, can be used as workshop class, improvised hammocks bedroom, dining and other uses of meeting in accordance with the flexible programming of the center.

Once you reach this level we are in the central area of \u200b\u200bthe building with an open space for three half levels, which we can immediately identify the center's activities. Mid-level rising, we reached the soul of the building such as classrooms, including a large multipurpose room, which can be divided as required, with separations flexible and light, to form small or large classrooms and workshops.

Going up another half level, we find the Office of the center, able to have two executive desks and a conference table for four people, plus shelves and file. Continuing along the corridor are the health of both men and a lady like shower area, for those teachers who stay in place.

At that level there is the library. Small space to provide support to students attending and bound small center of its publications as a reward for their skills.

This corridor of communication at this level extends to both ends of the building, as it can serve as a bridge to link with the community, because most of the villages, use this type of pile-type movement, which integrate more with the community Center.

Going up another half level, the last bone, which conform floor and a half, we reached the rest area of Teachers, which includes two rooms for three beds each and a sitting area, TV for rest and passive activity.

entire building will be built in wood, which abounds in the area, minus the foundation structure between water and air, which will drain water-resistant concrete with submerged mangrove pilotines. This will hold a reforestation plan for the native species that exceeds the percentage of used materials from local sawmills and exploitation supported and guided by the relevant authorities. The closings will

based romanilla of artisans and swing, to ensure wide-open spaces and ventilated, allowing air to pass through light and integration with the surrounding area. Offenders will be mixed or partition romanilla light, privacy as required.

spaces will be high, so that the hot mass product of the student population, without compromising the internal enclosures and can escape easily due to the large openings at its highest .

This building is designed in addition to technology services they are, to be self-sufficient and be a pioneer in harvesting rainwater and forwarded to both filtered (primary and final - see rainwater) and the provision required the locals having to produce over this building, by extension of their roofs collection, as there is a project of potable water by the governmental entity, another point is to dispose of wastewater to Biodigestores final collection and treatment through plantations of Bora-Bora, plant abundant water in the area that serves as a final filter to finally return treated water. The solids generated are stored, so that complete the implementation of anaerobic decomposition effect, which will result in a final material rich in nutrients for growing vegetables and tubers in the place, besides being able to take advantage of this decomposition gases (methane gas) as fuel for stoves, evaporators water pipes to make them suitable for consumption by rural mechanisms, simple and low maintenance.

Finally will be the first prototype of a fully adaptable to the environment building and classified each of its parts so it can be crowded as a kit, according to the number of students to attend and therefore as an infrastructure to support other activities health grounds that may contribute to the welfare of the population, as the main north Institute of Biomedicine.

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Index: Marketing Services Marketing Services

Index:

· Definitions
· Factors that have driven the growth of services
• Features
services · Relations with the customer in marketing
services · Benefits of the client / company customer
· Value over time
· Factors influencing customer value over time
· Calculation of value over time
* Principles of engagement strategies
* Quality of the basic service
· Market segmentation and target market
• Process for market segmentation and the identification of the target market in basic services
· Concepts and definitions of services marketing

. Summary of work
· Opinion
· Bibliography personal

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Definitions

services will be defined as "all activities identifiable intangible assets, q are the main object of an operation that is designed to provide satisfaction consumer needs. "Service organizations are those who do not have as its primary goal the production of tangible products that buyers will always have, therefore, the service is the subject of marketing, ie the company is selling the service as the core of its offering to mercado.Otra similar definition is posed that "a service is any act or function that a party can give to another, which is essentially intangible and does not result in any property. Its production may or may not be linked to a physical product. "However, a universally acceptable definition of services so far not been achieved. From a marketing point of view, both goods and services offer benefits or satisfactions, both goods and services are products. The narrow view says that a product is a set of attributes, tangible and intangible, physical and chemical, meeting in a special way. The broad vision, the vision of marketing, says it is a set of attributes, tangible and intangible, the buyer can agree to meet their needs and desires. Thus, in the broadest sense, every product has intangible to him because everyone sells intangibles in the market, regardless of what occurs in the factory.

factors that have driven the growth of services

1. Changing family structures: Most working women and the smaller size of houses has led to increased child care, packed lunches, laundry service.

2. Changing expectations: Rising expectations demmanda has led to higher rental and all forms of entertainment.

3. Increased free time: Major holiday periods and shorter working hours have increased significantly the travel demand education, sports and free time ..

4. Increased number and complexity of products: This has meant an increase in requirements for repair specialists, consulting and maintenance.

5. Unemployment levels: High levels of unemployment have meant a continuous crecimieno the number of employed persons, most of whom work in the service sector.

6. Increasing complexity of information and communication requirements.

Services Features

The features most frequently provided services are:

• Intangibility: services are essentially intangible. It is often not possible to taste, feel, see, hear or smell before they buy services. You can search in advance opinions and attitudes, a repeat purchase may rest on previous experience, the customer can give you something tangible to represent the service, but ultimately the purchase of a service is the acquisition of something above intangible.De follows that the intangible is the definitive characteristics that distinguishes products and intangible services means both palpable as a mental thing. These two aspects explain some of the features that separate the product marketing services.




• Inseparability services often can not separate the person of the seller. One consequence of this is that the creation or service may occur at the same time as its consumption, either the partial or total. Goods are produced, then sold and consumed while services are sold and then produced and consumed usually simultaneously. This has great significance from the standpoint of practical and conceptual, in fact, has traditionally been distinguished clearly functions within the enterprise as well separated, with certain interrelations between them usually at the level of coordination and transfer of information used as input for one or the other, but here we see more of a merger coordination, the service production staff, in many cases, the seller and / or interact more directly with the client or user as it makes use of the Service ("consume"). Recall that in manufacturing generally the production crew and the production process itself does not involve direct interaction with the consumer




• Heterogeneity is often difficult to achieve standardization of services output, because each "unit." Provision of a service may be different from other "units." Moreover, it is easy to ensure the same level of production from the point of view of quality. Also, from the viewpoint of customers is difficult to judge quality before purchase.




• perishability Services are likely to perish and can not be stored. Moreover, some services may aggravate the changing demand characteristics of perishability of the service. Key decisions be taken on what maximum level of capacity should be available to meet demand before they suffer the sales of services. Also have to pay attention to times of low use levels, the reserve capacity or policy option that balance short-term fluctuations in demand. Take the case, for example, in the capacity of a hotel versus a manufacturing company, the latter has greater flexibility to respond to increases in the quantity demanded of goods and may, in general, increase production shifts to meet her But, what happens in the case of a hotel when the number of passengers increases beyond the number of rooms you have?, what happens when far fewer who come to the hotel?.




• Property The lack of ownership is a basic difference between an industry of services and products industry, because a client can only access using a particular service. Payment is made by the use, access or lease of certain items.




• unique aspects of services that guide the formulation of marketing strategy services:



• a) The intangible nature of a service predominantly selection can make it harder to competitive bidding among consumers.




• b) When the producer of the service is inseparable from the service itself, it can locate the service and offer consumers a choice restringida.Los basic elements that make up a marketing strategy are related segmentation, positioning and marketing mix, marketing mix or blend comercial.Las segmentation and positioning phases of marketing strategy is basically the same for both goods and for services. Where differences do occur is in the elements that make up the mixture marketing.



• Positioning The service is correctly placed on the market is to make it more desirable, compatible, acceptable and relevant to the target segment, differentiating it from competitive offerings, ie providing a service that indeed perceived as "unique" by clientes.Un service, being well positioned, it makes perfectly identifies the segment with a series of desires and needs in their own value, causing the same degree of loyalty is higher and stronger compared to those offered by competitors.

Positioning

• Current (ID) consists of determining the place where the service is currently based on the preferences and tastes of consumers, compared with competencia.b services) positioning stage can be approached from idealest two points of view:




• consumer Ideal Positioning: of determining what the consumer wants for the class of service offered.




• ideal position of the company, is to determine what the company wants to determine reflected as ideal service. Know is where the comparative advantages over its competitors from the current position (if applicable). C)

DeseadoConsiste Positioning in determining how to position the product or how to reach the ideal situation for consumers and businesses, which represent the road map for the development or design of the Marketing Mix Marketing Mix Marketing MixLa best known in the literature refers to the combination of four variables or basic elements to consider when making decisions regarding the planning of marketing strategy in an enterprise. These elements are: product, price, place and promotion (the four P from Product, Place, Price and Promotion.). This is the blend most used in the goods market.



Customer Relations in the marketing of services

Many companies fail to understand their customers precisely because his approach to relations with the customer is wrong. When companies focus on new customers easily fall into the trap of short-term promotions, price discounts or flashy ads that, while attracting customers are not enough to bring them back. This is because this type of promotion is to attract clients but not create image or positioning.
Furthermore, when companies begin to understand customers over time, with increasing depth, and are better prepared to respond to their changing needs and expectations. However it should be noted that companies should also focus on current customers, because their company is too focused on the needs and requirements of new customers, may lose existing customers because they no longer meets your needs.
Building customer relationships previously not a priority. Today customers with the advent of more informed, more educated and more demanding, this process is also more demanding on the attention of business executives. Now that technology allows clients to initiate and make their own transactions, a mechanism virtually without borders, without limits or barriers. The balance of power has swung to the customer.
management processes customer relationship should help the company acquire, hold and cultivate long-term, beneficial relationships with target customers.
Success in business today is based on building long term relationships with their customers. Hence, the current focus on meeting business customer, customer loyalty and management of customer relationships. Recognize the importance of customer relationships is not enough. It's really convenient to measure the strength of these relationships, especially when implementing marketing strategies.

benefits of client / company

Building and maintaining a loyal customer base, not only in the best interests of the organization, but also own customers benefit from long-term partnerships.

Customer benefits

Customers remain loyal to a company when they receive more value according to what they hope to get the competitors. Perceived value is the consumer's overall assessment of the usefulness of a product based on perceptions of what you get and what it delivers. For the consumer the value represents a tradeoff between giving and receiving components. It is more likely that consumers remain in a relationship when you get (quality, satisfaction, specific benefits) exceeds the given (non-monetary costs).
Association long-term relationships with companies also provides customers with another class of benefits. Many times, more than the basic service attributes are the benefits of the relationship that maintain customer loyalty to a company.
There are different types of benefits that customers experience when they engage in long-term service, among which are:

· Benefit trust social
· Benefits
· Benefits arising from special treatment

Benefit trust

understand the feelings of security or confidence in the service provider, together with a sense of reduced anxiety and relief to know what to expect.
Human nature is such that most of us would prefer not to change service providers, particularly if we have made considerable investment in the relationship. When the service provider knows us is aware of our preferences and over time, then the change of supplier means to instruct the new provider in all of these factors. In fact, one of the things that cause anxiety and disruption to relocate to a new geographical area is the need to establish new relationships with service providers.
Almost all consumers must satisfy many competing demands for their time and money, which are continually seeking ways to enable them to balance and simplify decision-making with the aim of improving the quality of life.

Social Benefits

Over time, customers develop a sense of familiarity and even a social relationship with their service providers. Such links reduce the chance of them to change, even when they learn that a competitor could offer better quality or lower price. In some relationships
long-term customer / company service provider can change and become part of the social support system of the client. Such relationships can be developed for business to business customers and final consumers of service. The benefits of social support they derive this kind of relationships are important to quality of life of consumers beyond the technical benefits of the service provided.

D Benefits

Special treatment includes aspects such as the right to the benefit of the doubt, get a deal or price special or preferential treatment. Interestingly
special treatment benefits, although important, are less relevant than other kinds of benefits they also provide the service relationships. While it is clear that the benefits of special treatment can be crucial to customer loyalty in certain industries seem less important to customers in general.

Benefits to organizations

The benefits derived by the organization that maintains and develops a customer base are many and can be directly linked the essence of the company.

• Increased Purchases . Over time, customers tend to spend more each year that support a particular social relationship, than they spent in the previous period. When consumers come to know a company t satisfied with the quality of its services for those offered by competitors, they tend to carry more of their business to the company. To the extent that customers mature, in terms of age, life cycle and growth of the business, often require more than one service in particular.

· Lower costs. Among the start-up costs associated with attracting new clients are: the costs of advertising and promotion, operation and establishment of accounts and systems, as well as time that means knowing your customer. Sometimes the initial cost may exceed the benefits expected from the new customer in the short term. From the standpoint of profits seems to be a strong incentive to keep new customers once the initial investment was made.

· Advertising Free by Means of Word of mouth communication. satisfied and loyal customers provide an undertaking strong support through word of mouth communication. This type of advertising can be more effective than any paid advertising that a company can use and has the added benefit of reducing the costs of attracting new customers.

· Withholdings from employees. It is easier for a company to retain its employees when it has a stable base of satisfied customers. People like working for companies whose customers happy and loyal. His works are more successful and they can devote more time to promote the relations to the struggle to win new customers. Because employees spend more time in the service quality is improved and costs reduced staff turnover, so that profits increase.

customer value over time

customer value over time is a concept or calculation by which customers can be seen from the terms of contributions to revenue and profit they bring to a company over time. This type of calculation is clearly necessary when companies start thinking about building relationships long-term customer.

Factors influencing customer value over time

customer value over time is influenced by the average length of life as a client, average income that occurs during a relevant period, sales of additional products and services that take place over time and generating customer referrals over time. Sometimes the customer value during the lifetime of the company, at other times also considered the cost and value over time may mean really utility over time leaving a company.

Calculation of value over time

One way of recording the monetary value of loyal customers is to calculate the increase in value or profits that accrue due to each client that remains in the company instead of going to the competition.
There is another approach to understanding the value of a customer over time, is to simply multiply the average dollar value of purchases through the client's life in a particular industry.
There are more complex systems to demonstrate the costs and the actual flow of profits over time, allowing companies to scientifically document the monetary value of their customers and retain costs. Seek a more complex calculation to estimate the monetary value of all benefits associated with a loyal customer and not just the flow of long-term income. The value of advertising is done through word of mouth communication, retention of employees, as well as reduced maintenance costs of the accounts.

Principles engagement strategies

Every organization must strike a balance between the needs of the customer and the company. If strikes the right balance will maximize your profitability.
Relationship Management (CRM) has become the goal of every organization dealing with customers and the sales pitch from a wide range of consulting and technology companies.
In today's competitive marketplace the need to strike the right balance between the customer and the business is more important than ever. Never have questioned the benefits of effective management of customer relationships, but the question is how to manage it effective.
specific retention strategies help us to maintain our current customers. There are three basic principles to focus on retention strategies:
• The quality of the basic service offered,
• The careful market segmentation and target market identification
• The continued monitoring of relationships.

Basic Service Quality

retention strategies will be less favorable in the long term, unless they have a solid foundation of quality service and customer satisfaction on which to build.
Quality is achieved through the whole process of purchase, operation and evaluation of the services we provide. The degree of satisfaction experienced by the customer for all actions in which maintenance is at different levels and scope.
The best strategy for achieving customer loyalty is achieved by avoiding unpleasant surprises to customers for service failures and welcome surprise to customers when an unforeseen situation requiring our intervention to exceed your expectations. That is, the basis for improving service quality to be competitive in order to retain our customers.

Market segmentation and target market

Market segmentation is a process that involves dividing the total market for a good or service in several smaller groups and internally homogeneous. The essence of segmentation is consumers really know. One of the key elements of a successful company is its ability to properly target your market.
Segmentation is also an effort to improve the accuracy of marketing a business. It is a process of aggregation: group in a niche market for people with disabilities similar.
The second of the basic principles of relationship marketing is market segmentation, ie, know and identify with whom the company wants to sustain relationships. At one end of the market are service companies (which historically have a number of clients, which are so important) that treat their customers as individuals and develop individual marketing plans for each of them.
At the other extreme are utilities that offer a single service to all potential customers as if their expectations, needs and preferences were homogeneous.

Process of market segmentation and identification of the target market in services

Certain aspects of the segmentation and identification of the target market for the services are similar to those applied in the case of manufactured products. However, there are some differences as the need for consistent market segments. Another difference between the products and services is that service providers have a much greater capacity to adapt their service offerings in real time manufacturing firms.

· Identify bases for segmenting the market. market segments are formed by grouping customers who share common characteristics, somehow, are significant for the design, delivery, promotion or service pricing.

common bases for segmenting the market are:

· demographic segmentation. Divide the market to form groups based on variables such as age, sex, family size, occupation and religion.

· Geo: Divide the market to form different geographical units such as nations, states or countries.

· Psychographic Segmentation: Divide shoppers to form groups based on social class, lifestyle or personality characteristics.

· behavior-based Segmentation: Divide shoppers to form groups based on knowledge, attitude, responses to applications or services.

• Development of profiles of resulting segments. Once identified segments, the development of their profiles is essential. For consumer markets such characterizations profiles include demographic, psychographic or segments for all uses.



Basic concepts and definitions of services marketing

Marketing covers all activities related to strategic planning of the business market and related organizational functions Sales, Customer Service, promotion and advertising

Marketing is used as the most common translation of the English word marketing, and there are others, such as markets or marketing policy, however, is often given to the concept of marketing a distinctive hue particular, identifying with it to the commercial, market, operational planning, tactical implementation of specific trade short-term objectives and the role logistics associated with the provision of goods and human resources for sales and sales thereof.

Strategic Marketing : It consists of the systematic and ongoing analysis of market needs, to develop profitable products, designed to meet requirements of specific segments with products equipped with distinctive attributes.

Marketing Operational: Yes Strategic Marketing is the study, "Business Management" is the practice, so the Operational Marketing is the "action." Results in the programming and implementation of "Strategic Marketing Plan" for the purpose of contacting the target market or target market, communicating the particular value of the product attributes, reporting on the characteristics of this and the company to "Position" both the product (within the range of offerings in the market) and the company (relative to its competitors).

Company: is hard or difficult action that commences firmly, with conviction or decision. Employer would therefore be the person who executes a works or operates a public service, and by grant and contract. Therefore, the concept is applicable to "any public or private organization, with or nonprofit, large or small."

Strategy: guide, course or business conduct basic pattern as the conception of the "Mission" and "Vision" that the company be given explicitly or implicitly, defined by the values, policies and procedures of the organization, guided by the objectives and targets is proposed, consisting of the key plans for achieving the objectives and work programs derivatives. However, the values, policies and procedures, objectives, goals, plans and programs must be such that maintaining the required internal consistency, clearly make known what kind of business the company is or wants to be, and what kind of company is or wants to be.

Consumer: Any operator is considered potential consumer, you just need to be given the right circumstances for this to happen or recognize what is required, when required and how and under what conditions could " buy. "

Client: consumer is a very special, as he has made or makes "shopping" in our company is or has been a user of our services and preferred and / or paid by them. Defined, therefore, with respect to a specific bidder. Not enough to have made a single purchase to be 'client' should be pursued reiteration.

Prospect: is a very particular consumer, as it meets all conditions or seemingly has all the features to be a customer, it's not even pro.

Market Potential: is constituted by the set of potential customers, who for some reason it is necessary to investigate not part of our current market (real or effective) however clarified the reasons it is possible to act on them and incorporate it into our market. The reasons may be lack of information, availability and geographic accessibility, price or terms of payment (total cost), perceived value or benefits sought, among other things.

Sample marketing of services (tourism service)

Summary of work

A universally acceptable definition of services so far not been achieved. From a marketing point of view of both goods and services provide benefits or satisfactions, both goods and services are products.
Many factors have influenced the growth of services such as family structure, employment levels, increased leisure time, etc. ..
The most common characteristics of services are intangibility, inseparability, heterogeneity, perecebilidad and property.
There are several types of customer benefit / company: benefits to Cliens, confidence benefits, social, special treatment etc.,

personal opinion

With this work I've noticed the importance of marketing in the services sector to meet the needs of consumers. But I feel good that many companies use ads to deceive somewhat important clientes.Es the client / company to obtain benefits of all kinds.

Bibliography
http://www.marketing-xxi.com/marketing-de-servicios-11.htm
http://www.forobuscadores.com/marketing-servicios- Article.php
http://www.microsoft.com/spain/empresas/marketing/20040217_tendencias_marketing01.mspx
http://sipan.inictel.gob.pe/users/vfiestas/index1.htm
http://www.ecobachillerato.com/

Nordictrack Exp 2000i Belt

tourism in the Canary Islands (eg marketing of tourism services)